Tips for Better Pay Per Click PPC Ads

When it comes to pay-per-click advertising, there are two ways to decrease your spending. You can lower your cost per click (which will lower your position and your CTR) or you can improve your ads (which will increase your CTR and your position). Great ads will attract more clicks for a given amount of impressions, [...]

PPC Tricks and Tips

PPC can be a minefield, creating as many problems as it solves – especially if money is an issue. PPC can get very expensive very quickly.
Here are some tricks and tips:
Don’t use any words that could be considered trademarked, such as “McDonald’s” or “ToysRUs.” In many cases, these phrases will result in your account being [...]